Uma hora você irá achar a agulha

A ideia de que o palheiro é finito vem quebrar o mito que certos objetivos são inalcançáveis. Você já parou pra pensar que se você se dedicar, uma hora irá achar a agulha? O palheiro é finito.

O ser humano já foi pra Lua, já conseguiu voar, inventou telescópio capaz de ver coisas lá no outro lado do universo, já fizemos o telefone, o celular, a internet, o papel, inventamos remédios, a roda, a pólvora, a eletricidade, energia nuclear, o santo ar-condicionado e muito mais… Foi fácil? Claro que não. Foi uma pessoa só? Claro que não. …


I’m a UX Designer and the UX title is making no sense to me.

“Experience” encompasses everything and it’s unfair with the UX Designer and with whoever is working with UXers.

Photo is taken by Lubos Volkov, via Unsplash

I haven't yet come across an industry that has its discipline as a continuously positive, happy, easy, 10-step-quick-learn. However, it feels like with UX Design all you need is to do a quick course, run a workshop, follow some usability steps, apply usability heuristics and job done…the UX Design title is yours. The article below is an example:

How to become a self‑taught UI/UX designer (2021) —" Do you want to become a professional UI/UX designer but don’t know where to start? …


4 easy to read, inspiring, and impactful books to keep you optimistic and thinking positively during Lockdown

Audiobook is still a book, right?

I have two kids (8 and 6 years old), I work from 9 to 5 and my whole family and best friends live on the other side of the Atlantic Ocean. That's the baseline for me. 2020 hasn't been easy for anyone, but these short books helped me keep an optimistic mindset.

#1 Man’s Search For Meaning, from Viktor Frankl


I've been bombarded by floral trendy shirts on Instagram ads. I thought to myself "they guessed it right", because I do love floral shirts. But I started to notice the same shirts in multiple ads using different shop names… Are non-european shops scamming the UK and US with trendy shirts you are very likely not to receive?

If you haven't I'm sure you will after this article. They will follow you and hunt you down :D

I started to notice some similarities: I opened Instagram, tapped to have a look at the shirts on the ad and this would boost Instagram algorithm to keep on showing me more patterned shirts.

The more shirts I looked, the more ads I received… Until I started to notice the same shirts in many different shops 🧐

So I decided to catalogue all the shops' urls and read the "about us" to see if there was any story behind the brand or an address…


The long-story short of how it is calculated and why is it everywhere on the internet.

To start from the beginning: what is NPS?

NPS = Net Promoter Score.

Net refers to the amount remaining after certain adjustments have been made.

"Certain adjustments"… 🧐

You have replied at least once…

If you are an internet user you've been through (I'm 99% sure) a survey asking you "in a scale from 0 to 10, how likely are you to recommend our product to a friend or colleague" and sometimes requesting a reason:


If AI evolves to solve all our problems, what will we do with our perfect lives?

Google, Amazon and other gargantuan companies shouldn't aim for perfection, or making humans happy with AI… they should aim on getting the task done.

Artificial Intelligence, by definition is:

The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

Photo by Alex Knight on Unsplash.

In theory that's just amazing. Robots/Bots/AI will free a lot of our busy schedule, help us by doing menial tasks in our place, fast-track us to customer services without waiting time, solve problems and even have conversations with us (if you have no friends 😓).


What can users and businesses learn from this data?

Why do we trust so much reviews when making an online purchase? For the same reason we trust a true opinion when buying a product offline.

Offline world:

This happened:

🙂 — Hi, how are you finding the new iPhone X?

👩‍💼 — The photos are amazing, but… it has no fingerprint recognition. Therefore to unlock the phone I have to pick it up from the table EVERY TIME and point it to my face, or enter the passcode.

😯 — Really?!

I was considering the new iPhone X (really, the camera is absolutely incredible). …


We all have cognitive bias, and I believe there is a way to dribble it (Messi style): being optimistic!

First of all, we need to understand what is "being optimistic".

Here is the definition (from Cambridge Dictionary): adjective: optimistic

  1. Hopeful and confident about the future.
  2. Someone who feels that good things are more likely to happen than bad things.
  3. Someone who always believes that good things will happen.

This definition is already amazing, but I would like to add one more, which I think will help add a lot to this article:

4. Someone who believes there is always a way out.

Then we need to understand cognitive bias:

This is from Michael Gazzaniga in his book "Cognitive Neuroscience. The Biology of the Mind".

A cognitive bias is a systematic pattern that happens when individuals create…


Have you noticed that lately some people are trying to coin the terms "Dark UX" or "Dark Design Patterns"? Not only that, but also trying to put in the UX account some nasty psychological or cheap tricks.

We are User Experience Designers and our core objective is to create delightful and seamless experiences for the user. Let's be clear here, if you do any of the following below I suggest a new term: "A**hole Design".

1. Swipe up and what happens?!

Ad in Snapchat for Android 😬

2. This app is for free…. wait, what?!

This app was downloaded on April 2nd.


IRALOT #06 — I Read a Lot Of Things 👍

Every week I curate inspiration for design thinkers, curious humans and adventurous readers.

1. The psychological bias that became the norm.

David Teodorescu wrote an insightful and very righteous article about a psychological bias that is becoming the norm. If you ever searched for a hotel or air ticket you've certainly seen what he calls "Scarcity in UX". David says:

Scarcity is the psychological bias that makes us place a higher value on things that are scarce than those in abundance. Basically, we tend to like things that are harder to obtain.

Yes, I was using the scarcity technique in my title 😜 and will let you know if it worked or not. Next week I'll write about it.

Is it…

Flavio Lamenza

User Experience Designer. Creator. Curious. Reader. Optimist. Father of Miguel and Bernardo.

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