A ideia de que o palheiro é finito vem quebrar o mito que certos objetivos são inalcançáveis. Você já parou pra pensar que se você se dedicar, uma hora irá achar a agulha? O palheiro é finito.
O ser humano já foi pra Lua, já conseguiu voar, inventou telescópio capaz de ver coisas lá no outro lado do universo, já fizemos o telefone, o celular, a internet, o papel, inventamos remédios, a roda, a pólvora, a eletricidade, energia nuclear, o santo ar-condicionado e muito mais… Foi fácil? Claro que não. Foi uma pessoa só? Claro que não. …
“Experience” encompasses everything and it’s unfair with the UX Designer and with whoever is working with UXers.
I haven't yet come across an industry that has its discipline as a continuously positive, happy, easy, 10-step-quick-learn. However, it feels like with UX Design all you need is to do a quick course, run a workshop, follow some usability steps, apply usability heuristics and job done…the UX Design title is yours. The article below is an example:
How to become a self‑taught UI/UX designer (2021) —" Do you want to become a professional UI/UX designer but don’t know where to start? …
I have two kids (8 and 6 years old), I work from 9 to 5 and my whole family and best friends live on the other side of the Atlantic Ocean. That's the baseline for me. 2020 hasn't been easy for anyone, but these short books helped me keep an optimistic mindset.
I started to notice some similarities: I opened Instagram, tapped to have a look at the shirts on the ad and this would boost Instagram algorithm to keep on showing me more patterned shirts.
The more shirts I looked, the more ads I received… Until I started to notice the same shirts in many different shops 🧐
So I decided to catalogue all the shops' urls and read the "about us" to see if there was any story behind the brand or an address…
To start from the beginning: what is NPS?
NPS = Net Promoter Score.
Net refers to the amount remaining after certain adjustments have been made.
"Certain adjustments"… 🧐
If you are an internet user you've been through (I'm 99% sure) a survey asking you "in a scale from 0 to 10, how likely are you to recommend our product to a friend or colleague" and sometimes requesting a reason:
Google, Amazon and other gargantuan companies shouldn't aim for perfection, or making humans happy with AI… they should aim on getting the task done.
Artificial Intelligence, by definition is:
The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
In theory that's just amazing. Robots/Bots/AI will free a lot of our busy schedule, help us by doing menial tasks in our place, fast-track us to customer services without waiting time, solve problems and even have conversations with us (if you have no friends 😓).
Why do we trust so much reviews when making an online purchase? For the same reason we trust a true opinion when buying a product offline.
🙂 — Hi, how are you finding the new iPhone X?
👩💼 — The photos are amazing, but… it has no fingerprint recognition. Therefore to unlock the phone I have to pick it up from the table EVERY TIME and point it to my face, or enter the passcode.
😯 — Really?!
I was considering the new iPhone X (really, the camera is absolutely incredible). …
Here is the definition (from Cambridge Dictionary): adjective: optimistic
This definition is already amazing, but I would like to add one more, which I think will help add a lot to this article:
4. Someone who believes there is always a way out.
This is from Michael Gazzaniga in his book "Cognitive Neuroscience. The Biology of the Mind".
A cognitive bias is a systematic pattern that happens when individuals create…
We are User Experience Designers and our core objective is to create delightful and seamless experiences for the user. Let's be clear here, if you do any of the following below I suggest a new term: "A**hole Design".
This app was downloaded on April 2nd.
David Teodorescu wrote an insightful and very righteous article about a psychological bias that is becoming the norm. If you ever searched for a hotel or air ticket you've certainly seen what he calls "Scarcity in UX". David says:
Scarcity is the psychological bias that makes us place a higher value on things that are scarce than those in abundance. Basically, we tend to like things that are harder to obtain.
Yes, I was using the scarcity technique in my title 😜 and will let you know if it worked or not. Next week I'll write about it.
User Experience Designer. Creator. Curious. Reader. Optimist. Father of Miguel and Bernardo.