4 easy to read, inspiring, and impactful books to keep you optimistic and thinking during 2022 — I don't know anyone who said "I saw this post on Instagram and it changed my life" or "I watched this video on Facebook and I'm now better at work" or "wow… now that I'm on Twitter, I'm learning so much more". …

Uma hora você irá achar a agulha — A ideia de que o palheiro é finito vem quebrar o mito que certos objetivos são inalcançáveis. Você já parou pra pensar que se você se dedicar, uma hora irá achar a agulha? O palheiro é finito. O ser humano já foi pra Lua, já conseguiu voar, inventou telescópio capaz…

I’m a User Experience Designer and the UX title is making no sense to me. — “Experience” encompasses everything and it’s unfair with the UX Designer and with whoever is working with UXers. I haven't yet come across an industry that has its discipline as a continuously positive, happy, easy, 10-step-quick-learn. However, it feels like with UX Design all you need is to do a quick…

I've been bombarded by floral trendy shirts on Instagram ads. I thought to myself "they guessed it right", because I do love floral shirts. But I started to notice the same shirts in multiple ads using different shop names… Are non-european shops scamming the UK and US with trendy shirts you are very likely not to receive? — I started to notice some similarities: I opened Instagram, tapped to have a look at the shirts on the ad and this would boost Instagram algorithm to keep on showing me…

The long-story short of how it is calculated and why is it everywhere on the internet. — To start from the beginning: what is NPS? NPS = Net Promoter Score. Net refers to the amount remaining after certain adjustments have been made. "Certain adjustments"… 🧐 You have already replied to NPS survey… If you are an internet user you've been through a survey asking you "in a scale from 0 to 10, how…

If AI evolves to solve all our problems, what will we do with our perfect lives? — Google, Amazon and other gargantuan companies shouldn't aim for perfection, or making humans happy with AI… they should aim on getting the task done. Artificial Intelligence, by definition is: The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition…

What can users and businesses learn from this data? — Why do we trust so much reviews when making an online purchase? For the same reason we trust an opinion when buying a product offline. This report shows that 92% of consumers trust recommendations from the people they know. Bringing the online to the offline:

We all have cognitive bias, and I believe there is a way to dribble it (Messi style): being optimistic! — First of all, we need to understand what is "being optimistic". Here is the definition (from Cambridge Dictionary): adjective: optimistic Hopeful and confident about the future. Someone who feels that good things are more likely to happen than bad things. Someone who always believes that good things will happen.

Have you noticed that lately some people are trying to coin the terms "Dark UX" or "Dark Design Patterns"? Not only that, but also trying to put in the UX account some nasty psychological or cheap tricks. — We are User Experience Designers and our core objective is to create delightful and seamless experiences for the user. Let's be clear here, if you do any of the following below I suggest a new term: "A**hole Design".